How to Get PubThrive MA Approval: A Step-by-Step Guide

PubThrive is a platform that helps app developers and publishers optimize their monetization strategies through various ad formats and mediation tools. If you're looking to get your app approved for monetization through PubThrive's MA (Mobile App) program, it's crucial to follow the proper steps and meet the necessary requirements. In this article, we'll walk you through the process of getting your app approved on PubThrive.

 1. Understanding PubThrive MA Approval

Before diving into the approval process, it's important to understand what PubThrive MA approval entails. Essentially, it means that your mobile app has passed PubThrive's review process and is ready to start serving ads. The platform requires that your app meets specific guidelines related to quality, content, and technical performance to ensure a seamless user experience and effective monetization.

 2. Ensure Your App Meets PubThrive's Minimum Requirements

PubThrive has some basic requirements that your app must fulfill before submitting for MA approval. These include:

- **Active User Base:** Your app should have a decent user base, as PubThrive aims to work with apps that have the potential to generate significant revenue through ad monetization.

- **User Experience:** Your app should offer a good user experience. This includes no intrusive ads, clear navigation, and high-quality content.

- **Original Content:** Your app should provide original, engaging, and valuable content to users. Apps with duplicate or copied content may be rejected.

- **Proper Functionality:** The app should be fully functional with no major bugs or crashes. You need to ensure that it works as intended across devices.

- **Minimum Traffic:** While PubThrive doesn't specify exact traffic thresholds, having a steady flow of users and activity is a good indicator that your app meets their expectations.

 3. Prepare Your App for Submission

Once your app meets the above requirements, you'll need to prepare it for submission to PubThrive. This involves several steps:

 a) Create a Publisher Account

To begin, you'll need to sign up for a PubThrive publisher account. Visit the PubThrive website and navigate to the registration page. Fill out the necessary information, including:

- Your contact details

- The name and details of your app

- Links to your app on Google Play or the Apple App Store

- Other relevant information about your app's category, target audience, and monetization goals

 b) App Store Links

Make sure your app is available on popular app stores like Google Play or Apple's App Store, as PubThrive typically requires these links for the approval process.

 c) Integrate PubThrive SDK

PubThrive uses an SDK (Software Development Kit) to serve ads. To qualify for MA approval, you must integrate the PubThrive SDK into your app. PubThrive provides detailed documentation on how to implement their SDK, which typically involves:

- Downloading the PubThrive SDK

- Adding the SDK files to your project

- Implementing the necessary code to display ads

For a successful integration, ensure that the SDK is working properly and the app is displaying test ads correctly.

4. Submit Your App for Review

With your app ready, it's time to submit it for review. To submit your app for PubThrive MA approval:

- Log in to your PubThrive publisher account.

- Navigate to the app submission section.

- Fill in all the required details about your app, including the app name, category, description, and app store links.

- Upload screenshots, a demo video (if applicable), and any other required media that showcases your app's interface and functionality.

- Submit the app for review.

 5. Follow Best Practices During the Review Process

While waiting for PubThrive's approval, there are some best practices you should follow:

 a) Monitor App Performance

Ensure that your app is performing well. If the review team encounters major issues such as crashes, broken features, or poor user experience, it may delay or prevent approval.

b) Review Ad Placements

Make sure your app's ad placements align with PubThrive's guidelines. Ads should not be intrusive, should not disrupt the user experience, and must comply with ad policies. Avoid placing ads in areas where they can negatively affect user interaction, such as app menus or game controls.

 c) Test the Ad Experience

Test your app's ad experience thoroughly. This includes checking that the ads display correctly and load in a timely manner. Ensure that there is no excessive ad frequency that might turn users away from the app.

 6. Addressing Any Issues

If your app is not approved on the first attempt, don't worry. PubThrive provides feedback, which can help you address any issues. Common reasons for rejection include:

- Ads not loading properly

- User interface issues, such as confusing navigation

- Low-quality or irrelevant

Non-compliance with App Store guidelines

Once you've resolved the issues, you can resubmit your app for another review.

7. Get approved and monetized.

If your app passes the review process, you'll receive PubThrive MA approval. Now you can start monetizing your app by displaying ads from PubThrive's network. The platform offers a variety of ad formats, including banner ads, interstitials, native ads, and rewarded videos. Depending on your app type and audience, you can choose the best ad formats to maximize revenue.

8. Continually optimize for success

After approval, it's important to continually refine your monetization strategy. Here are some tips:

Experiment with ad formats: Test different types of ads (banner, interstitial, rewarded video) to see what works best for your app and audience.

Improve user engagement: Higher user engagement usually leads to higher ad revenue. Consider strategies to improve retention and session length.

Monitor Performance Metrics: Use PubThrive's analytics dashboard to track performance metrics such as eCPM (effective cost per thousand impressions), fill rates, and revenue. This data can help you improve your ad strategy.

The result

Getting PubThrive MA approval is an essential step towards monetizing your mobile app. By ensuring your app meets PubThrive's quality standards, properly integrating the SDK, and following best practices, you can improve your chances of a smooth approval process. are With constant optimization and monitoring, PubThrive can become a valuable partner in your app's monetization journey, helping you unlock new revenue streams and grow your app's success.

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